First, we had Patriotic Correctness: http://meekermedia.blogspot.com/2007/02/david-cochranes-speech-on-patriotic.html
Then, we had Optimistic Correctness: http://orwellianspin.blogspot.com/2009/03/optimistic-correctness.html
Now, we have Emotional Correctness: http://www.vocm.com/news-info.asp?id=36548
In this strategic partnership, the Ministry of Love wants you to show how much you love your fatherland by refusing to spend your money anywhere else:
"This is Tourism Awareness Week. Tourism Minister Clyde Jackman and representatives of Hospitality Newfoundland and Labrador were on hand for the official launch last night at the Atlantica Restaurant in Portugal Cove-St. Philip's. Jackman says the theme is "For the Love of Newfoundland and Labrador". Jackman says the theme encourages residents to stay inside the province if they plan to go on vacation this summer. Jackman says they want people to enjoy whatever it is that makes them love Newfoundland and Labrador."
For the truly committed Optimistic Patriots, the Ministry has partnered with local businesses to direct, for those who "just want to expound on your great love for Newfoundland & Labrador, phone us at 709-570-5291 and tell us about it for the chance to win some really great prizes." http://www.ozfm.com/contests/fortheloveofNL/fortheloveofNL.html
The penalties for vacationing on the Mainland, or for failing to publicly demonstrate your love, are unspecified.
As Eric Blair himself recognized, of all the state agencies, "the Ministry of Love was the really frightening one." As Blair explained, state-sponsored demonstrations of love and hate are flip sides of the same propaganda coin: http://www.youtube.com/watch?v=J7Kznmrc3o4
Dangovt expects not just your loyalty, your optimism, and your hatred of Ottawa, but also a demonstration of your love. While the leaders of the regime sport deep Florida suntans, the public is expected to show their love by contenting themselves with the Newfoundland summer. If you love Newfoundland, you will spend all your vacation money in Newfoundland. If you don't...well, maybe you just don't love the fatherland enough.
As the web site directs, "This summer, vacation at home. And do it for love."